ORCID iDA fragment of thought:
The single largest challenge for the future of information publishing will be to find markers or frames that can accurately denote quality or truth at the level of the article or book (or other form) while still benefiting from the abundance of dissemination that the digital space can offer. This poses difficulties at the organizational level for publishers and paying institutions who remain orientated towards both a sales, rather than service, model (and therefore struggle with the infinite reproduction within digital modes) and a set of marketing and revenue strategies that rely upon aggregating brand, correlated to truth, upwards to the publisher level (that creates overly broad frames of reference for truth evaluation).